Apr 16, 2021

Senior Marketing Executive

  • Lingo24 Ltd
  • Remote (Edinburgh, UK)
Full time Marketing

Job Description

About the role

As the Lingo24 business is scaling up, we’re looking to expand our Marketing Team to include a Senior Marketing Executive, who will play a key role in helping execute campaigns that deliver results. The Senior Marketing Executive will report into the Head of Marketing.

This is a varied and challenging role with a strong focus on writing, sharing and maintaining compelling content aimed at external audiences to drive awareness of Lingo24 and generate leads to meet our new business target. This will include diverse types of content from client stories, pre-sales information and web pages, to blogs, social posts, newsletters, email and more.

The role will draw heavily on your content creation skills to help us communicate Lingo24’s value proposition to potential and existing clients. You will need a flair for synthesising, précising and communicating complex technical information for a business audience.

Strong organisational skills are also essential as you will support with event planning and own and manage the content calendar to ensure content is delivered on time and up to date across various channels.

As part of the role you will also foster relationships with stakeholders across Lingo24 including Consultants, Account Managers, Designers and HR to Tech, Business Change, Vendor Management and the Senior Team.

This position would suit a natural storyteller and ambitious self starter who’s been working in a content-focused role for at least three years and is looking for the next step in their career.

What will your first year look like?

As part of the role you will:

  • Work with the Head of Marketing and Digital Marketing Executive to deliver campaigns and events with clear KPIs
  • Create compelling copy to help build the Lingo24 brand and support the new business lead generation targets
  • Research and develop engaging copy for email, web pages, landing pages, social media, events, blogs, newsletters and more
  • Manage the content calendar to ensure content is delivered on time and up to date across various channels
  • Own and manage the Lingo24 social media channels, including researching, creating and sharing posts
  • Support the delivery of Lingo24’s event programme
  • Conduct research for potential content campaign ideas
  • Proofread and edit content from across wider business

Key skills and requirements

  • Excellent communication skills, both written and verbal
  • Ability to synthesise, précis and communicate complex information for a business audience
  • Experience in content writing – client stories, blogs, campaign emails, newsletter articles
  • Strong research and analytical skills
  • Ability to build relationships with multiple stakeholders
  • Familiarity with best practices in SEO and email marketing
  • Experience of using marketing tools (e.g. Hubspot, WordPress, Yoast etc.)
  • Self starter who can work on own initiative and as part of a team
  • Educated to degree level in a relevant field
  • The role will also require working regularly from the Edinburgh office (when we return to that environment)
  • Background in the technology sector or journalism would be a distinct advantage