Marketing Manager

The role

The Locaria Marketing Manager will own the development and delivery of a fully integrated marketing plan to be rolled out across multiple markets (UK, EMEA, APAC and the US). The role will suit a generalist with competency in all aspects of B2B marketing to client sectors including Retail, Fashion, Travel, Hospitality and ecommerce.

Working closely with the Marketing Director (direct report), COO and Sales Director, the Marketing Manager will drive the top of the sales funnel, growing brand awareness and new leads, ultimately supporting the achievement of ambitious growth targets.

Flexible and remote working within the UK is available for this role.

Responsibilities

• Own the development and delivery of fully integrated and ROI-driven campaigns from concept to delivery to support the business development team and wider business objectives
• Social/Digital: Develop and deliver full digital strategy for Locaria, encompassing social media, SEO & PPC and the supporting content strategy
• Ownership of locaria.com and branded promotions working with web development and creative resources
• Drive and produce the development and use of case studies and thought leadership
• Event Management: End-to-end event management, including venue hire and event logistics, promotional material, advertising, invitations, catering, sponsorship and PR
• Awards writing and submissions
• Accreditation processes where appropriate
• Manage all associated marketing budgets and forecasting
• Provide leadership and development of internal brand advocacy across the team
• Support the Executive team on wider agency network PR and promotion activity

Requirements

• Proactive, motivated, self-starter who can take initiative and get things done
• Extensive marketing experience gained in a language service provider, outsourced content provider or marketing agency with a global footprint
• Flawless English communication skills (both written and verbal)
• A strong network and knowledge of the global events calendar within the LSP and/or content production sector
• Excellent understanding of all digital channels including PPC, SEO and Social
• Understanding of creative and transcreation services preferred
• Results and target-driven with excellent attention to detail
• Able to prioritise and multitask under pressure
• A great team player with the ability to influence and lead
• A strong passion for language and/ or content services

You’ll also live up to the Locarian values:

• Always Learning, Always Teaching
• We Grow Together
• Equality in Content
• Celebrating Language with Data
• Doing some good along the way

About Locaria

'Best Language Service Provider for Training and Personal Development Award' at BELA 2022

Locaria is a pioneering multilingual content activation agency that specialises in supporting in-house marketing and e-commerce teams, media agencies and creative production houses.

We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.

Our aim is to maximise the effectiveness of global content seamlessly across territories, platforms and media for brands with international ambition. Locaria helps brands achieve international success quickly and efficiently. We do this by driving consistency across all touchpoints in the customer journey, regardless of channel, market or language. Even for established international clients, we are able to review and improve the quality and reach of existing translations and localised campaigns, ensuring that the global content strategy drives ROI.

Benefits

In return for your enthusiasm and expertise, we’ll reward you with a competitive salary and a range of benefits that include; 24 days holiday a year (which increases by 1 day for each full year of service - up to a maximum of 28 days) plus an extra day off for your birthday; flexible, remote and working from home opportunities; pension; life assurance; employee wellness programme; annual learning & development plan; bike to work scheme; referral scheme; and a newly refurbished office with free coffee, drinks and snacks.

For all of our roles, we genuinely believe the perfect candidate doesn’t exist - but the perfect-fit person certainly does. If you tick most of the described requirements, are excited by the idea of the role and Locaria sounds like a place you’d like to work, we definitely want to hear from you.